Privacy Policy

Last Updated: December 02, 2025

This Privacy Policy explains how AquaVue collects, uses, discloses, and protects your information when you visit our website AquaVueli.com or AquaVuefl.com, use our services, or otherwise interact with us, including through any associated mobile app available on the Apple App Store (the “App”). This policy applies to both the Website and the App.

We are committed to protecting your privacy and handling your personal information responsibly in compliance with applicable laws, including the General Data Protection Regulation (GDPR) for users in the European Union (EU) and the European Economic Area (EEA), the UK GDPR for users in the United Kingdom, and the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), for users who are California residents. By using the Website, App, or our services, you agree to the terms of this Privacy Policy.

If you are a California resident, see Section 10 for additional CCPA/CPRA-specific disclosures. If you are in the EU/EEA or UK, see Section 11 for GDPR-specific information.

1. Information We Collect

We may collect the following types of information:

a. Personal Information You Provide Voluntarily

  • Name

  • Email address

  • Mailing address

  • Phone number

  • Payment information (if you make a purchase; processed securely via third-party providers)

  • Account credentials (username, password)

  • Any other information you choose to provide (e.g., in forms, surveys, messages, support requests, or App registrations)

b. Information Collected Automatically When you visit our Website or use the App, we may automatically collect:

  • IP address

  • Browser type and version

  • Device information (operating system, device type, unique device identifiers like IDFA if permitted)

  • Pages visited, time and date of visit, time spent on pages

  • Referring/exit pages

  • Clickstream data

  • Location data (approximate, based on IP address or with your consent for precise location in the App)

  • Cookies and similar tracking technologies (see Section 6)

c. Information from Third Parties We may receive information about you from third-party services (e.g., social media platforms, analytics providers, payment processors, or advertising partners) if you interact with us through those services. For App users, this includes data from Apple services if you link your Apple ID.

d. Sensitive Personal Information We do not intentionally collect sensitive personal information (e.g., racial or ethnic origin, health data, biometric data) unless explicitly provided by you for a specific purpose (e.g., accessibility features in the App) and with your affirmative consent.

2. How We Use Your Information

We use the information we collect to:

  • Provide, operate, and improve our Website, App, and services (e.g., processing transactions, personalizing content)

  • Respond to inquiries and provide customer support

  • Send you marketing and promotional communications (with your consent where required; you can opt out at any time)

  • Analyze usage trends, detect fraud, and improve functionality

  • Comply with legal obligations

  • For App-specific uses: Enable features like push notifications (with your permission) and integrate with Apple services for seamless user experience

Under GDPR, our legal bases for processing include: contract performance, consent, legitimate interests (e.g., fraud prevention), and legal obligations.

3. How We Share Your Information

We do not sell or "share" (as defined under CCPA/CPRA for cross-context behavioral advertising) your personal information. We may disclose your information to:

  • Service providers and vendors who assist us (e.g., hosting, analytics like Google Analytics, payment processing like Stripe, CRM tools; all bound by data protection agreements)

  • Legal authorities when required by law, subpoena, or to protect our rights

  • Business transfers (e.g., merger, acquisition)

  • With your consent or at your direction (e.g., sharing via social features in the App)

For App users, we may share limited data with Apple (e.g., for App Store analytics) as outlined in Apple's privacy practices. Third parties must provide equivalent data protection.

4. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to:

  • Remember your preferences and enable core functionality

  • Analyze Website/App traffic and usage

  • Deliver personalized content and advertising (where permitted)

You can manage cookie preferences through your browser settings or in-App settings. Disabling cookies may affect functionality. For App users, we comply with Apple's AppTrackingTransparency (ATT) framework: We request your explicit permission before tracking you across apps or websites using the device's advertising identifier (IDFA).

We use third-party analytics (e.g., Google Analytics). See their privacy policies for details. Under CCPA/CPRA, if we engage in "sharing" for advertising, we provide an opt-out mechanism (see Section 10).

5. Data Security

We implement reasonable technical and organizational measures (e.g., encryption, access controls, regular audits) to protect your information from unauthorized access, loss, or misuse, in line with GDPR and CCPA requirements. For App data, we adhere to Apple's security guidelines. However, no method of transmission or storage is 100% secure.

6. Data Retention

We retain personal information only as long as necessary for the purposes described in this Policy, or as required by law (e.g., tax records for 7 years). Under CCPA/CPRA, we disclose retention periods in Section 10. Under GDPR, we retain data based on legitimate needs, after which it is securely deleted or anonymized.

7. Children's Privacy

Our Website and App are not intended for children under 13 (or 16 in some jurisdictions). We do not knowingly collect personal information from children. If we learn we have, we will delete it promptly. For App submissions, we comply with Apple's child privacy requirements under COPPA.

8. International Data Transfers

Your information may be transferred to and processed in countries outside your own, including the United States (where our servers may be located). For EU/UK users, we use Standard Contractual Clauses (SCCs), adequacy decisions, or other GDPR-approved safeguards. For California users, transfers comply with CCPA/CPRA restrictions on sensitive data.

9. Your Privacy Rights

You have the right to:

  • Access, correct, or delete your personal information

  • Object to or restrict certain processing

  • Request data portability

  • Withdraw consent (where processing is based on consent)

  • Opt out of marketing communications

To exercise these rights, contact us at [privacy@yourwebsite.com]. We respond within 45 days (extendable under law). For verification, we may require proof of identity.

For App users, you can manage privacy settings (e.g., ATT, location) directly in device settings.

10. Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the following enhanced rights:

  • Right to Know: Request categories and specific pieces of personal information we collect, use, disclose, or sell/share over the past 12 months.

  • Right to Delete: Request deletion of your personal information.

  • Right to Correct: Request correction of inaccurate personal information.

  • Right to Opt-Out of Sale/Sharing: We do not sell data, but if we share for cross-context advertising, click [Do Not Sell or Share My Personal Information] (link to opt-out page) or use Global Privacy Control (GPC).

  • Right to Limit Use of Sensitive Personal Information: We limit sensitive data use to necessary purposes (e.g., transaction fulfillment); opt-out via [Limit Sensitive Data Use] (link).

  • Right to Non-Discrimination: We do not discriminate against you for exercising these rights.

In the past 12 months:

  • Categories Collected: Identifiers (e.g., name, email), commercial info (e.g., purchase history), internet activity, geolocation, sensitive (e.g., precise location with consent).

  • Purposes: Service provision, marketing (with opt-out), analytics.

  • Sources: Directly from you, automatically, third parties.

  • Disclosures: To service providers (e.g., analytics, payments); no sales.

  • Retention: Up to 7 years for financial data; otherwise, as needed.

Submit requests via [privacy@yourwebsite.com] or toll-free: [1-800-XXX-XXXX]. Authorized agents must provide proof. We do not collect data from minors under 16 without consent.

11. GDPR-Specific Information for EU/EEA and UK Users

As a data controller, we process your data transparently and fairly. Key details:

  • Controller Identity: [Your Company Name], [Address]. Data Protection Officer (if applicable): [DPO Name/Email]. EU Representative: [Name/Contact, if non-EU based].

  • Legal Bases: As in Section 2.

  • Data Subject Rights: As in Section 9, plus right to lodge complaints with supervisory authorities (e.g., ICO in UK).

  • Automated Decision-Making: We do not engage in solely automated decisions with legal effects.

  • Profiling: Limited for personalization; you can object.

For transfers outside EU/UK, see Section 8.

12. Third-Party Links

Our Website and App may contain links to third-party websites or apps. We are not responsible for their privacy practices. Review their policies before interacting.

13. Changes to This Privacy Policy

We may update this Privacy Policy. Material changes will be posted here with the updated “Last Updated” date and notified via email or in-App notice. Continued use constitutes acceptance.

14. Contact Us

For questions, rights requests, or complaints:

AquaVue - 900 NW Sixth St, Fort Lauderdale, FL 33311

Email: sales@aquavueli.com Phone: (954) 699-5156